Partnership · Experiential2024
Offset × Popeyes
A multi-channel cultural moment that bridged streetwear, hip-hop, and quick-service dining, redefining what a brand collaboration could feel like in the city.
A cultural marketing & communications companyConnecting Brands, Communities
Connecting Brands, Communities
& Culture.
We build meaningful relationships between brands, audiences, and influential voices through experiences, storytelling, and strategic partnerships.
PR Girl Manifesto ✦Highsnobiety ✦PRNet ✦Billboard ✦Essence ✦Hypebeast ✦Complex ✦Forbes ✦PR Girl Manifesto ✦Highsnobiety ✦PRNet ✦Billboard ✦Essence ✦Hypebeast ✦Complex ✦Forbes ✦PR Girl Manifesto ✦Highsnobiety ✦PRNet ✦Billboard ✦Essence ✦Hypebeast ✦Complex ✦Forbes ✦
Impact
Culture moves through connection.
We don't measure success in impressions alone. We measure the depth of relationships built, the communities we serve, and the cultural conversations we help start.
0+Years of Strategy
0+Brand Partnerships
0+Events Produced
0K+Media Placements
0.0M+Community Reach
Selected Activations
View Full Portfolio →Work that lives in culture.
Talent · Storytelling2023
Nicky Jam × Veza Sur
A neighborhood-first activation for a global superstar, rooted in Miami, scaled to Latin America.
Capabilities
Six disciplines, one philosophy.
We work at the intersection of cultural research, brand building, and community design, choosing depth over reach every time.
- 01→
Cultural Strategy
Understanding communities before campaigns.
- 02→
Brand Partnerships
Authentic collaborations between brands and audiences.
- 03→
Experiential
Designing moments people remember.
- 04→
Communications & PR
Building stories worth sharing.
- 05→
Community Building
Ecosystems that foster loyalty.
- 06→
Event Production
World-class experiences, concept to execution.
The Vanguard Suite · Private Membership
Community is the strategy.
An invite-only ecosystem of professionals, creators, entrepreneurs, and cultural leaders who gather through curated experiences and meaningful relationships.
"Culture isn't a strategy you execute.
It's a conversation you join."
Insights
Read All Essays →Field Notes from the Culture.
CultureApr 2025
What Streetwear Taught Brands About Belonging
Community BuildingMar 2025
The Quiet Power of the Third Place
Brand StrategyFeb 2025
Why Access Outperforms Reach
The Founder
Erika sits at the epicenter of brand & community.
Erika Torres is the Founder & President of 85th & Park Inc., a New York City-based creative marketing, PR, and communications agency operating at the intersection of music, entertainment, beauty, and culture.
Read Her Story →